Below you can see a series of 3 posters that we created for Hertog Jan beer,one of the more prominent beer brands in the Netherlands.
The first poster was about the brewing process, the second about the various beer flavors, and the third about the ingredients. All posters were given away for free with a crate of Hertog Jan beer.
We were asked to keep the illustration style very traditional, and for that reason, we used pencil drawings and oil paint. The pencil drawings were later colorized digitally. All typography was also done by hand.
Craftmanship was in high esteem, which would reflect the artisan way of brewing traditional beer.