![](https://cdn.myportfolio.com/e3bfa14f919d0a23bcb6071f0b3d3d68/34c4c74a-48e6-4a37-84d5-ebfdf3f567b0_rw_1200.jpg?h=0a6ecb4397685f1b46f82e94a71894ce)
I was asked to create the new identity for Bar Alt, a new bar and restaurant from the nice folk's at restaurant Jacobsz and beer brewery Two Chefs Brewing in Amsterdam. The primary focus is the combination of good food and a beer menu, a concept that has not been seen in Amsterdam as far as I know.
We first started with a logo study from which we distilled the final logo.
![](https://cdn.myportfolio.com/e3bfa14f919d0a23bcb6071f0b3d3d68/43ea84ce-9527-4c5b-b1c1-2b38f512c83f_rw_1200.jpg?h=3d4ba10b8208904598ae21b57ffa54f5)
After making these proposals, we found that the visual direction we wanted to move forward was clean, stylish and simple. After this round, I made these final logo proposals.
![](https://cdn.myportfolio.com/e3bfa14f919d0a23bcb6071f0b3d3d68/47516e00-c254-4e0a-8da7-757ca9a12312_rw_1200.jpg?h=46dfaa5edbefb79d82058e265b42050a)
And finally, this logo was chosen.
I also created some proposals for the look and feel of their menu.
I also created some proposals for the look and feel of their menu.
![](https://cdn.myportfolio.com/e3bfa14f919d0a23bcb6071f0b3d3d68/82d5b952-bd61-4b4d-9de3-42ae52a81698_rw_1200.jpg?h=dbd5cd76cf9c0bd1fad0588c2579628e)
![](https://cdn.myportfolio.com/e3bfa14f919d0a23bcb6071f0b3d3d68/d7022c52-ffcb-47ae-899a-f0d22398f2a8_rw_1200.jpg?h=940444cb21e4a60ffafde8d73b9e9d53)
![](https://cdn.myportfolio.com/e3bfa14f919d0a23bcb6071f0b3d3d68/8b5364a9-97d4-4bd8-8ed9-06e1d1668398_rw_1200.jpg?h=afac84dde9070a5094eb03d12177d9dd)
![](https://cdn.myportfolio.com/e3bfa14f919d0a23bcb6071f0b3d3d68/61ad2dce-2c29-45dd-836c-0a9e7c63bbcb_rw_1200.jpg?h=948c2750b5e7aecea46815f11bb10a98)
![](https://cdn.myportfolio.com/e3bfa14f919d0a23bcb6071f0b3d3d68/04cba077-fb63-4e0b-8c8d-1d5c2a5d5f7d_rw_1200.jpg?h=81cdd929f17a7f1b3e68d4a9ad3ac471)
![](https://cdn.myportfolio.com/e3bfa14f919d0a23bcb6071f0b3d3d68/5fb4c30f-5559-4bcb-91be-f98bda892996_rw_1200.jpg?h=42b3c8d9e1b3fa8b12dca0fa91534664)
![](https://cdn.myportfolio.com/e3bfa14f919d0a23bcb6071f0b3d3d68/43d05f78-00c2-439d-90ed-9868a26aa945_rw_1200.jpg?h=eacbc7b31cfd59251cbc22ef0bf3d705)
![](https://cdn.myportfolio.com/e3bfa14f919d0a23bcb6071f0b3d3d68/89b2c20c-f370-4c4b-9f57-ce5e8c367bc2_rw_1200.jpg?h=d478fb388969224b8b61fbdc1a87e965)
Facebook header
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Designs for the business cards and design for their beer glasses. The logo was embossed on thick paper.
![](https://cdn.myportfolio.com/e3bfa14f919d0a23bcb6071f0b3d3d68/26fc56e9-0a6a-4a88-a278-9513935bb447_rw_1200.jpg?h=9b2a0808dc0b4d559252c7ac3520c7ce)
![](https://cdn.myportfolio.com/e3bfa14f919d0a23bcb6071f0b3d3d68/14d6ce24-67ca-477d-ac98-1c6b1c9ec5f1_rw_1200.jpg?h=f8f6498cc97bd92724a59d5726411b1e)
![](https://cdn.myportfolio.com/e3bfa14f919d0a23bcb6071f0b3d3d68/8c843498-609a-4a24-aba7-61c11fcda41f_rw_1200.jpg?h=367303498faca664db35ff3c562bda21)
![](https://cdn.myportfolio.com/e3bfa14f919d0a23bcb6071f0b3d3d68/5ab188ee-ee0a-45ca-9563-0428943f5f22_rw_600.jpg?h=9c69ded7bac966bb8bf39a06b02a49fe)