![](https://cdn.myportfolio.com/e3bfa14f919d0a23bcb6071f0b3d3d68/22b757de-1334-4ff6-8feb-4e55150ae583_rw_1920.jpg?h=8c57e5496c211e15519a4143ddf92d93)
New ad campaign created for Vermaat, Netherlands' biggest catering employment agency.
The briefing was to create some typographic designs with a hand-drawn feel to them.
Readability was essential, and also the composition with the photography combined.
The briefing was to create some typographic designs with a hand-drawn feel to them.
Readability was essential, and also the composition with the photography combined.
Client: Vermaat Artdirector: Lars Wieringa Agent: Artbox
![](https://cdn.myportfolio.com/e3bfa14f919d0a23bcb6071f0b3d3d68/ab93feb3-7e22-4a48-a302-d719d7fbdbef_rw_1920.jpg?h=0c12fe7804d35bc40ca5bfc48e3ef6e2)
![](https://cdn.myportfolio.com/e3bfa14f919d0a23bcb6071f0b3d3d68/76e12ba0-7478-4266-93e8-816e91f33e2d_rw_1920.jpg?h=b2f6bcb5fe30cf2611565dde661c643c)
Above some early computer sketches, before we were given a hand-drawn direction and some sketches that were too playful.
![](https://cdn.myportfolio.com/e3bfa14f919d0a23bcb6071f0b3d3d68/d67a3576-9e76-4224-895e-5fdaae1ec463_rw_1920.jpg?h=dfd42748f8d3ae6cf0349f5b9fd65e6a)
![](https://cdn.myportfolio.com/e3bfa14f919d0a23bcb6071f0b3d3d68/32cdb820-b7b3-4ad7-a1eb-245643007220_rw_1920.jpg?h=14707667b4aabb6f8a2677f8feb3e8e9)
![](https://cdn.myportfolio.com/e3bfa14f919d0a23bcb6071f0b3d3d68/f89cd498-3190-4991-b85c-092267ad585c_rw_1920.jpg?h=e11b17850358ca5a4c1c001a2ebc1071)
![](https://cdn.myportfolio.com/e3bfa14f919d0a23bcb6071f0b3d3d68/7c1847eb-c13d-4067-8690-3b66ea7f7353_rw_1920.jpg?h=b8ab8559ca905031a2a781601bae81df)
![](https://cdn.myportfolio.com/e3bfa14f919d0a23bcb6071f0b3d3d68/bcc85c43-7f00-4c78-a96c-d1ecacc2128b_rw_1920.jpg?h=789995ab4b393160d0e140a0c2ea9445)
![](https://cdn.myportfolio.com/e3bfa14f919d0a23bcb6071f0b3d3d68/7929f545-1d4c-408f-952b-12e795d340f6_rw_1920.jpg?h=1c029dd700fd2865ba16bd4e33d43e29)
![](https://cdn.myportfolio.com/e3bfa14f919d0a23bcb6071f0b3d3d68/65ea0272-2c21-4ef6-a22e-ddadb5a6c635_rw_1920.jpg?h=0fde7de057a616d89a8983c91d3ed9c8)
![](https://cdn.myportfolio.com/e3bfa14f919d0a23bcb6071f0b3d3d68/e90b7784-9642-4a23-8c19-55b89e8e05d7_rw_1920.jpg?h=9c34b334017042765b345c1182593c59)