New ad campaign created for Vermaat, Netherlands' biggest catering employment agency.
The briefing was to create some typographic designs with a hand-drawn feel to them.
Readability was essential, and also the composition with the photography combined.
The briefing was to create some typographic designs with a hand-drawn feel to them.
Readability was essential, and also the composition with the photography combined.
Client: Vermaat Artdirector: Lars Wieringa Agent: Artbox
Above some early computer sketches, before we were given a hand-drawn direction and some sketches that were too playful.
